Our Story



We started Mum 2 Mum™ back in 2004, having experienced all the frustration of trying (and failing) to find quality products for our own kids. Like most mums we’d had to deal with dribbly babies, reflux, ezcema...you name it. So we were inspired to create practical, stylish products that really do work.


And we’ve done it, successfully. Now available in 15 different countries worldwide, our aim is to expand our range, and continue to design and sell unique, award-winning products that help with everyday parenting problems, making life easier for you!

Jo Bond & Jo Keall.

Fatima Fakir

My name is Fatima Fakir and I am the sole distributor of Mum 2 Mum products in South Africa.  I was lucky enough to be introduced to the Mum 2 Mum brand shortly after the birth of my baby girl Hannah – being gifted and recommended different products helped be to fall in love with the range.  Mum 2 Mum is the brand that has certainly made my life easier as a parent and so I eventually became a sales agent for Mum 2 Mum t/a Wonder Baby.  After working with the brand for some time, the opportunity arose to purchase SA Distribution rights and I jumped at the opportunity! Just five months on since I took over the distributorship in May and I am really looking forward to expanding the Mum 2 Mum brand in South Africa together with my husband Abdul-haq.  We really hoping to help parents all over South Africa make their life a little easier too.